Tribute to Our Friend and Colleague, @EdTechThatWorks Pam Cadwalder

Pam's Tribute

Pam Cadwalder, @EdTechThatWorks

It’s rare that someone in this small world we call “ed tech” exits too soon and not of their own choosing, but unfortunately, this week, we will say goodbye to our friend and colleague Pam Cadwalder, who left us too soon. Her life was cut short by a wrong-way driver.

I’d like to tell my story of Pam Cadwalder (@EdTechThatWorks) in this form because I want it to be Google-able forever so that Pam’s contributions and passion for ed tech can never be forgotten.

I met Pam many years ago through our mutual affiliation with Region 6 ESC in Huntsville, TX. Pam was in the lead instructional tech role in Shepherd ISD, near my hometown. We hit it off immediately, and Pam allowed me to help her and her district transition to Gmail. It was only my second time assisting a district with this process, and I appreciated the faith Pam had in me to help her lead the way. More importantly than the work, I found a friend in Pam.

@EdTechThatWorks Pam Cadwalder
Pam Cadwalder & Amy Mayer

I never told her this, and now I wish I would have, but there was something about her facial expressions and her short stature and maybe something else I can’t define that reminded me of my Grandma. She had a way of wrinkling her brown in concern while smiling, and that was precisely an expression Grandma made, at me, a lot. I think I gave both of them a lot of shocks with my wild ideas, but they both supported me no matter what, even though maybe their faces said, “Ummm, that worries me! But I love you!”

Pam gave me permission to watch “Pretty Little Liars.” Both our girls were teenagers at the time, and she pointed out that they were watching it too, and we could talk about it with them, so why not? I watched a lot of stupid teenager shows after that with no apologies. And if I asked Pam, she would watch them too. No shame necessary!

Before friEdTech was anything more than just a name on Twitter, Pam, Jess Powell-Allbright, and I went to a Google Summit together in San Antonio. Driving back from that conference together, we birthed the idea of TxGoo, which later became the largest annual Google Summit in Texas. I bet Pam had that nervous smile, but she went along with it anyway, and we did it together.

Pam Cadwalder’s Broken Foot!

On the way back from TxGoo in Frisco, TX, a couple of years later, we stopped to get gas, and Pam tripped over the gas hose. At first, we thought it was no big deal, but when she got back in the car, and we took a look at her foot, we realized that something was horribly wrong. We took her to the urgent care while she repeatedly assured us that she was fine, JUST FINE, nothing to worry about and nothing to see here! Well, turns out she was not fine. Her foot was very broken and she was in a boot for quite some time.

Pam ultimately decided to leave Shepherd ISD and serve through the Region 6 Education Service Center where I, thankfully, got to see her a few times and catch up. Pam supported so many districts in their instructional technology journeys in a caring, thoughtful, and respectful way. Everyone loved working with her. She never made you feel bad for not knowing a thing, and she was always glad to learn something new herself. Both sides of that are a good feeling to get from someone. Pam had a way with instruction: she made difficult tasks very understandable so that even folks who had trouble using a mouse could leave feeling like they were almost experts in whatever it is she was teaching them.

I’m really glad Pam had that way about her because she also had a hand in the name friEdTech. She told me, “Amy, I’ve always thought it was really cool how “Ed Tech” is there in the middle of friEdTechnology. I’m sure she could tell by the look on my face that I had never had that thought because I had never NOTICED that. Anyway, I told her, and the rest is history. That’s why the E and the T are capitalized, throat clear, in case YOU (like me) didn’t notice.

I would like to have taken the opportunity to thank her for her low-key but essential contributions to our niche field of education technology, especially in East Texas. Her brand of ed tech was just what people needed at just a time they needed it. She impacted hundreds of teachers, which translates to thousands and thousands of students, in her life. I will never forget Pam, and I sure wish I could call her today and shoot the breeze with her, find out how she likes retirement, and hear what’s going on with her two beloved children.

Rest in peace, my friend. You are loved, you are appreciated, and you will never be forgotten.

TX Goo Group Photo
Group Photo

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Amy Mayer, nationally known speaker and Google professional development guru, got her start in education as an English and Foreign Language teacher. Since that time, she’s served as a district level director of multiple varieties and now is the CEO of friEdTech, a Google & Microsoft partner company serving districts across the United States. Amy is passionate about student (and teacher) engagement and equity in education.

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  1. Tammy on April 20, 2022 at 2:22 pm

    What a sweet and sincere tribute to your friend.

    • Amy Mayer Amy Mayer on April 20, 2022 at 3:53 pm

      Thank you so much dear Tammy. I was thinking about you and your boy yesterday as I was thinking about Pam. May peace be with you my friend.

  2. Deanne Hare on April 20, 2022 at 2:49 pm

    Though we were in neighboring districts at the time, I actually met Pam at my very first TxGoo ed tech conference in the Woodlands, and in my conversation with her after the presentation, she was genuine, down-to-earth, and so helpful to the beginning of my own ed-tech journey! I, too, will miss her.

    • Amy Mayer Amy Mayer on April 20, 2022 at 9:06 pm

      Deanne, thank you so much for letting me know that. I remember that event so well and bet I saw you there. Thank you for contributing this memory.

  3. Sandy Kendell on April 20, 2022 at 3:49 pm

    Amy, this is a beautiful tribute. I’m so sorry for the loss of your dear friend. Thank you, too, for the reminder to tell people what we think about them when we have the opportunity. ❤

    • Amy Mayer Amy Mayer on April 20, 2022 at 3:53 pm

      Sandy, thank you so much for taking the time to read about Pam and to message me. I miss seeing you and hearing what’s going on with you!

  4. Jana Bethel on April 20, 2022 at 8:14 pm

    While I really didn’t know Pam, I know many who did. I love hearing how those dear to me respected and treasured her. Thank you for sharing this.

    • Amy Mayer Amy Mayer on April 20, 2022 at 9:07 pm

      Jana, thank you so much for sharing this. I am sure you have heard her name so many times in our area, and you are so right. She was treasured. Thank YOU for sharing.

  5. Stan Valdez on April 21, 2022 at 1:25 pm

    Amy, I didn’t know Pam but I wanted to read what you had to say about your colleague. I love the way you looked at her as more than just a co-worker. She was your mentor and friend. I hope that we can keep that in mind everywhere we go. That we could possibly be the light that other people need. Amy, our Father in heaven, sees your hurt and cares for you that He feels and weeps with us. (John 11:1-44) Trust Him at all times especially when things don’t make sense or don’t seem fair. I bet if Pam could speak to us right now she would say something like: “Go on live your lives and be a light for others”. The Lord give you peace and comfort your heart as you seek Him.

    • Amy Mayer Amy Mayer on April 21, 2022 at 1:59 pm

      Stan, thank you so much for your thoughtful comment. It brings a tear to my eye. I hope I can do/be what you suggest.

  6. Traci Seils on April 21, 2022 at 3:25 pm

    Pam continued her work in ed tech as part of our Texas Lesson Study team at Region 6 before retiring to be home to help her mom. That’s who she was – always helpful, sweet, quirky, and fun!

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